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    您的位置: 首頁 > 行業分享 > Aso優化

    iOS審核被拒1.2到5.2.1到3.2.1的解決方案

    作者:Dave 日期:2018-04-11 點擊:5887

    從去年9月份開始,貸款類APP在iOS的上架問題一直困擾著很多行業公司的產品、運營及技術的小伙伴。當然,這并不是首次遇到這個問題。

    對于蘋果來說面對iOS上架卡的嚴,主要有兩個原因,一個是影響用戶體驗,影響正常的iOS流量分發,一個就是政策原因。大部分馬甲包的上架難,無疑就是第一種所致。貸款類、理財類、彩票類的APP上架,主要都是政策原因導致。

    那么而對于這一類政策原因導致的上架難,主要的解決方案有兩種,一種是做假頁面方案,混亂審核人員的視聽,以圖商家成功,但是假頁面方案一定要做的夠精致,功能稍微多點,不然容易遇到4.2款項被拒,也就是最小功能條款,另一種就是用有資質的賬號上,要具備相應的經營范圍及金融資質,現在講講第二種方案,以貸款類app的上架為例。一開始是PLA1.2的條款,到了19大之后,變成了5.2.1條款,再到12月1號監管新規之后,就變成了3.2.1條款。

    先看看3.2.1.條款的內容:

    Guideline 3.2.1 - Business - Other Business Model Issues- Acceptable
    We also found that your app facilitates loanapplications, but the seller and company names associated with your app do notreflect the financial institution in the app or its metadata, as required byGuideline 3.2.1(vii) of the App Store Review Guidelines.
    Next Steps
    To help us proceed with the review of your app, pleaseprovide the following information. The more information you can provideupfront, the sooner we can complete your review.

    1. Both a copy and the direct link to the government website of your Business License that verifies the authorization from the Internet Loan Information Agency (營業執照,營業范圍證明其是網絡借貸信息中介結構).
    2. A copy of your Finance Permit issued from the local finance governing authority (金融許可證).
    3. A copy of the Value Added Telecom Business Operation Permit issued by the local Ministry of Information Industry and Technology (從當地工信部獲得的增值電信業務經營許可證).
    4.Your app’s and service’s Terms &amp; Conditions.
    5. In the case of dispute, what resolution mechanism doesyour app and service offer?
    6. What is your responsibility in such case? Is suchresponsibility stated clearly in the Terms &amp; Conditions?
    7. How will the involved parties trace one another?
    Additionally, please ensure your app’s Support andPrivacy URLs in the metadata direct users to the webpages with appropriateinformation.
    Once you reply to this message in Resolution Center with the requested information, we can proceed with your review.

    從條款的內容,可以看到, 貸款類APP的上架,如果想不做大的改動上架的話,要么用有資質的賬號,要么碰運氣,畢竟蘋果審核人員有時候審核就是這么任性。

    有資質的賬號,一定要具備經營范圍(營業執照)、金融許可證以及ICP證,同時在商家的時候上傳在附件里,給審核人員審核的時候看。

    有資質的賬號,這個條件,對于很多公司來說,都是不具備的。對于這部分的小伙伴,只能找具備這個條件的朋友公司借有資質的賬號來解決,讓對方幫忙代上架,或者讓對方把自己的開發者賬號添加到對方的開發者賬號下,提交審核,等上架橙光后,再轉到自己的開發者賬號下。

    其他類型的金融類APP,或者有其他的上架解決方案,但成功率最有保障的,始終是資質。

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